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In the world of real estate, the CENTURY 21® System remains an industry leader, according to a study conducted by Millward Brown, a well-known global research organization. The results below detail this leadership position as the most recognized name in real estate for brand awareness and future consideration, as compared to any other real estate organization surveyed.
With more than 6,600 offices in 41 countries and territories worldwide, and over 109,000 sales associates, put the CENTURY 21® System to work for you. |
| First in Consumers' Minds: CENTURY 21 is the real estate organization consumers think of FIRST. |
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| "Please tell me which real estate agencies you have seen or heard of?" (Results are based on brands mentioned first by consumers.) |  |
| *Leader in Brand Awareness (unaided¹): CENTURY 21 has the highest brand awareness level when compared to any other real estate organization surveyed. Over half of all those surveyed mentioned CENTURY 21! |
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| "Please tell me which real estate agencies you have seen or heard of?" (Results are based on all brands mentioned regardless of order.) |  |
| Leader in Future Considerations: CENTURY 21 is called to mind most among consumers surveyed who are considering the purchase or sale of a home within the next two years. |
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| "Which real estate agencies would you consider using for the purchase or sale of your home in the next two years?" |  |
| Leader in Ad Awareness (unaided): CENTURY 21 enjoys the highest overall ad awareness levels of any real estate organization surveyed. |
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| "What real estate agencies have you seen advertised recently?" |  |
Now you know why Carl and Jean Clary Bagley decided to align their business with the Industry Leader, CENTURY 21 Real Estate Corporation.
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*Source: 2002 Ad Tracking Study. This survey included 400 telephone interviews (via computer assisted program) with a national random sample of adults (ages 25-54) who have either bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. The sample size for questions referring to future consideration and ad awareness is 226 while a sample size of 400 was utilized for seen or heard of/brand awareness questions. THe 90% confidence interval for the results is +/- 4.1% for the 400 base size and +/- 5.5% for the 226 base size. The study was conducted between May 20 - June 1, 2002 by Millward Brown, a leading research agency.
¹without being given a real estate company name first.
